brand execution
Day-to-day design work focusing on typography, layout, and color to deliver cohesive, on-brand assets with quick turnarounds.
Role
Senior Graphic Designer, Design Manager
Scope
Direct Mail, Box Stuffers, Site Assets, Emails, Social Content
Team
Marketing, E-commerce
Direct Mail
Direct mail designed and A/B tested across products and consumer age groups.
Women’s Boxy
Below 40 yr olds
Women’s Tees + Vees
Over 40 yr olds
Box Stuffers
Packaging inserts created to re-engage customers post-purchase.
New Customer Acquisition
Speaking Event
Re-Engagement
Recent Purchase
Email + Web
Email and web assets for an e‑commerce campaign, focused on driving traffic and engagement.
Launch Email
click to view
Website Homepage
Desktop
Website Homepage
Mobile
Campaign Email
click to view
Social
Collaborated with a senior copywriter to design organic social content centered on culturally relevant topics to drive engagement on Life is Good channels.
Earth Day Mantras
carousel
International Women’s Day