Life is good x reef

Developed creative assets for the campaign, including retail signage, in-store activations, website visuals, and social content. Ensured all designs balanced both brands’ guidelines for a cohesive, on-brand experience across every touchpoint.

Role
Senior Graphic Designer

Scope
Print, Digital, In-store Activation

Team
Marketing, Partnerships, Reef

Retail Activation
Scavenger Hunt (front + back)

Retail Signage

Site Hero

Social

Site Asset

Brands i’ve worked with

  • Adidas

  • Disney Parks

  • NHL

  • Parley

  • Reef

  • Capital One

  • Dr. Seuss

  • McCormick

  • Harpoon Brewery

  • Tallship

  • Sunday Funday wine

  • boston pride

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Brand Execution

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Life is Good Holiday Campaign