Life is Good Ice Cream Packaging
Designed packaging for Life is Good’s ice cream partnership, bringing the brand’s playful, vintage aesthetic to a shelf-ready format for retail distribution at Walgreens and Market Basket. The final packaging introduced the brand to a new category while meeting production and retail requirements.
Role
Senior Graphic Designer
Scope
Package Design, Cooler Signage, Production Coordination
Team
Marketing, Partnerships, Print Vendor
Concept Exploration
Concept exploration that experimented with a bolder visual approach within the Life is Good system.
