Trends & Insights
Freedom & Identity
Color creates identity. Being an athlete/designer/model/activist is inspiring, not convoluted. There is an acceleration in the acceptance of fluidity in gender, identity, and culture by Gens Z and Alpha. They are here to make a statement.
Pollution & Product
What we make is measured by the waste it generates. Gen Z expects brands to be conscious of the mark they leave on the environment. The simplicity of color can reduce waste and conserve energy.
Hustlers & Leaders
These Gen Zers are always in beta, constantly trying to better themselves. They’re multidimensional, woke leaders. Dedicated to reinvention and pushing boundaries. Color in motion is adaptive – it is work in progress.
Color Stories
Mood Board for Color Palette No.1_Power
Mood Board for Color Palette No.2_Cloud
Mood Board for Color Palette No.3_Active
